
FC UP has been helping the adventurous to get out on the water for over 30 years. As true watermen they have loved evolving with the sports and the times. They have lived for windsurfing, they were there for the birth of kitesurfing, and have played their part in the explosion of paddleboarding. From organising WindFest to launching The Watersports Academy, they have helped to shape the local watersports industry around Bournemouth for decades.
In 2013, they launched SUP Inflatables. A dedicated online inflatable paddleboard store, committed to only stocking high quality products that offer the most genuine paddling experience. SUP Inflatables quickly grew into one of the UK’s biggest iSUP store, stocking a vast range of SUP boards, SUP wear and accessories.
Paddleboarding is so much more than just a sport. It is a lifestyle, it is wonderfully inclusive and it offers so many opportunities for fun and adventure. Their website, passion4paddleboards.co.uk, is an online resource for the paddling community, full of engaging and impartial articles on sup kit, events near you, routes, travel and more.
FC UP are helping AquaPaddle grow through publicity across their network of sites, both online and physical. Over the coming year you will hear more about how we are supporting each other.